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Don’t Buy It was an interactive museum exhibit developed over eight months during my third year in the Knowledge Integration program at the University of Waterloo. Created as part of a team of five for our third year capstone course, the exhibit explored the contradictions of sustainable consumption. As the Design Lead and a member of the build team, I oversaw visual storytelling, spatial layout, and fabrication elements while supporting collaborative content development. The exhibit invited visitors to question how environmental values are often co-opted by consumer culture through greenwashing and trend-based marketing.

• Unpack the disconnect between sustainability messaging and consumer behaviour
• Raise awareness of greenwashing and deceptive branding strategies
• Empower visitors to reflect on their own consumption habits and environmental beliefs

We began with deep research into marketing psychology, the rise of “eco-friendly” branding, and the lifecycle impacts of everyday products like water bottles and tote bags. The exhibit’s narrative structure was designed as a guided experience: visitors encountered visual overload, were prompted to question their assumptions, and exited through a reflective zone that invited commitment to more conscious consumption. We used multimedia, hands-on engagement, and social media examples to anchor abstract ideas in daily realities.